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• The Effect of Price and Promotion on Customer Satisfaction With Service Quality as a Mediating Variable at Leslie Rent Car in Medan

  Daniel Leslie , Jarungjung Hutagaol

  214-228

  2026-04-27

  Statistics: 186

• The Influence of Service, Price, and Promotion on Online Transportation User Decisions in Medan

  Rahmat Alamsyah Harahap , Eszra Nicolas Sibarani , Melisa Romaito Siahaan , Riris Victoria M Pangaribuan , Frida T Telaumbanua

  167-175

  2026-04-20

  Statistics: 469

• Proposed Marketing Strategy Using the 7P Marketing Mix to Strengthen Professionalism Based Brand Identity and Optimize Revenue: A Case Study of Klinik Tumbuh Kembang Anak Lalita

  Nindya Sekar Anandarri , Gallang Perdhana Dalimunthe

  245-252

  2025-11-22

  Statistics: 234

• Air Conditioner Customer Retention Based on Satisfaction and Loyalty with A Marketing Mix Analysis

  Andrew Wijaya , Harvani Aprilia Tan , Ruby Merrey Tanoro , Bambang Suwarno , Shaista Noor

  821-834

  2026-02-14

  Statistics: 521