Wellness Tourism: Utilizing the Slopes of Mount Welirang for Forest Healing Based on Community-Based Tourism

Authors

  • Andhika Yudha Pratama Department of Law and Civilization, Faculty of Social Sciences, Universitas Negeri Malang, Indonesia.
  • Daya Negri Wijaya Department of History, Faculty of Social Sciences, Universitas Negeri Malang, Indonesia.
  • Dwi Wulandari Department of Economic, Faculty of Eonomic and Bussines, Universitas Negeri Malang, Indonesia.
  • Annisya Annisya Department of Economic, Faculty of Eonomic and Bussines, Universitas Negeri Malang, Indonesia.
  • Galang Putra Nusantara Department of Law and Civilization, Faculty of Social Sciences, Universitas Negeri Malang, Indonesia.
  • Dini Putri Ratna Meritasari UPT. Student Personality Development, Universitas Brawijaya, Indonesia.

DOI:

https://doi.org/10.51601/ijse.v5i4.251

Abstract

This study is one of the studies that examines CBT as an approach to developing wellness tourism, the potential of the slopes of Mount Welirang that can be used for forest healing and marketing using the 5P concept (Product, Price, Place, Promotion, and People). The method used in this study is a qualitative method based on Community Based Tourism (CBT). Data collection was carried out using focus group discussion (FGD) techniques, interviews, observation, and documentation studies. Data analysis techniques used an interactive model on the application of Community Based Tourism (CBT) implemented in the development of forest healing on the slopes of Mount Welirang. The results of the study are as follows: 1) The development of forest healing with the application of Community-Based Tourism (CBT) is based on three pillars, namely community empowerment, ecological conservation, and sustainable community innovation. 2) The potential of the slopes of Mount Welirang lies in its geological and topographical foundations, biodiversity as natural medicine, amd sencory stimulation. 3) Marketing using the 5P concept. The main products offered are the development of forest healing destinations that include forest-based healing activities, integrated tourism packages, and educational added value. Price refers to a value-based pricing approach. Place focuses on the slopes of Mount Welirang as the main object. Promotion is carried out using a digital approach based on transformational narratives. People focuses on the community, which is at the center of the overall forest healing development on the slopes of Mount Welirang.

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Published

2025-11-04

How to Cite

Yudha Pratama , A. ., Negri Wijaya, D. ., Wulandari, D. ., Annisya, A., Putra Nusantara, G. ., & Putri Ratna Meritasari, D. . (2025). Wellness Tourism: Utilizing the Slopes of Mount Welirang for Forest Healing Based on Community-Based Tourism . International Journal of Science and Environment (IJSE), 5(4), 124–130. https://doi.org/10.51601/ijse.v5i4.251

Issue

Vol. 5 No. 4 (2025): November 2025

Section

Articles

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Copyright (c) 2025 Andhika Yudha Pratama , Daya Negri Wijaya, Dwi Wulandari, Annisya Annisya, Galang Putra Nusantara, Dini Putri Ratna Meritasari

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