The Influence of Facilities, Price, Service Quality, and Food Menu Innovation on Customer Satisfaction at Paini Banjir Restaurant
DOI:
https://doi.org/10.51601/ijse.v5i3.190Abstract
This research aims to determine and analyze the influence of facilities, price, service quality and menu innovation on customer satisfaction with equipment at the Paini Banjir Restaurant. The search method used is a quantitative method. The research population came from Paii Restaurant consumers. The sample used in this study was up to 100 people, obtained by an unintentional sampling method. Data collection was carried out by distributing questionnaires. The data analysis technique uses linear regression analysis using several SPSS software. The research results show that all research variables have an influence on customer satisfaction simultaneously, this can be seen from the calculated t value of all variables being greater than the t table value (1.984) with a significant value below 0.05, simultaneously the independent variables have an influence on the dependent variable. This can be seen from testing all calculated f values > f table, and the determination value of the research variables is 0.807 or 80.07% of the variables have an influence on consumer satisfaction.
Downloads
References
. Alamanda, Y. (2018). The Effect Of Self-Esteem And Lifestyle On Consumer Behavior. Psikoborneo: Scientific Journal Of Psychology, 6(2), 273–279. Https://Doi.Org/10.30872/Psikoborneo.V6i2.4570
. Ariningtyas, E., & Rachmawati K, Iak (2020). Testing The Effect Of Menu Diversity, Product Quality, Store Atmosphere, And Price On Customer Loyalty At Wedangan Jimboeng. Excellent, 7(1), 115–123. Https://Doi.Org/10.36587/Exc.V7i1.670
. Dhammaputta, Rk, & Silaban, B. (2024). The Effect Of Product Quality, Product Innovation, And Service Quality On Customer Satisfaction At The Gembira Fitness Club. Emabi: Economics And Business Management, 3(1), 1–10.
. Erinawati, F., & Syafarudin, A. (2021). The Effect Of Service Quality, Price, And Promotion On Decisions. Valuation Journal: Scientific Journal Of Management And Entrepreneurship, 1(1), 130–146. Https://Doi.Org/10.46306/Vls.V1i1.10
. Esha, D., & Pratama, P. (2021). The Effect Of Product Innovation, Facilities, And Service Quality On Customer Loyalty Of Roti Bakar 88 Kutabumi Tangerang. Journal Of Business Management, 11(1), 17–28. Https://Jurnal.Umt.Ac.Id/Index.Php/Jmb/Article/View/6129
. Hasanah, N., & Jamilah. (2023). The Effect Of Price And Service Quality On Customer Satisfaction At Ola Amuntai Restaurant. Inovatif Journal Of Business Administration, 5(1), 31–39. Https://Doi.Org/10.36658/Ijan.5.1.102
. Hasibuan, Rm, Harahap, F., & Lubis, A. (2021). The Effect Of Service Quality On Customer Satisfaction At Cafe Vanilla Panyabungan. Journal Of The Mission Of The South Tapanuli Education Institute (Ipts), 4(3), 175–182.
. Hidayat, R., Arief, My, & Pramesthi, Ra (2022). The Effect Of Facilities On Consumer Satisfaction Through Purchasing Decisions As An Intervening Variable At Cafe Sky Garden Wonoboyo In Bondowoso. Jurnal Mahasiswa Entrepreneurship (Jme), 1(10), 2141. Https://Doi.Org/10.36841/Jme.V1i10.2262
. Hotima, Sh, & Sufa'ati, S. (2021). Analysis Of Innovation Strategy In Increasing Sales Volume Of Processed Moringa Leaf Products At Cv. Kreatif Maronggih Center Community. Dian Ilmu Scientific Magazine, 20(1), 94. Https://Doi.Org/10.37849/Midi.V20i1.208
. Jannah, C., & Alhazami, L. (2022). The Effect Of Service Quality, Price Perception, Taste, And Product Variation On Customer Satisfaction Of Cv. Sumber Garuda Mas. Journal Of Economics Research, 1(2), 029–045. Https://Doi.Org/10.55606/Jurrie.V1i2.361
. Kelvinia, Maya Putra, Mu, & Efendi, N. (2021). The Effect Of Location, Price, And Service Quality On Purchase Decisions. Jurnal Wira Ekonomi Mikroskil, 11(2), 85–98. Https://Doi.Org/10.55601/Jwem.V11i2.795
. Lidya, Wa, D, Mjd, & Hendra, T. (2021). The Effect Of Service Quality, Food Quality, And Price On Customer Satisfaction At Kinamang Grilled Fish Restaurant. Emba, 9(3), 1277–1285.
. Mentang, Jj ., Ogi, Iw ., & Samadi, R. (2021). The Effect Of Product Quality And Service Quality On Customer Satisfaction At Marina Hash Restaurant In Manado During The Covid-19 Pandemic. Emba Journal, 9(4), 680–690. File:///C:/Users/User/Documents/Proposal/Jurnal/Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen At Marina Hash Restaurant In Manado During The Covid-19 Pandemic.Pdf
. Mukti, Rw, Kristanti, D., Putra, Yp, & Nursamsu. (2022). The Effect Of Price, Location, And Service On Customer Satisfaction At Wong Solo Grilled Chicken Restaurant, Kediri. Risk: Journal Of Business And Economic Research, 3(1), 51–63. Https://Doi.Org/10.30737/Risk.V3i1.3775
. Mulyana, S. (2021). The Effect Of Price And Product Reviews On Online Fashion Product Purchase Decisions On Shopee In Pekanbaru. Jurnal Daya Saing, 7(2), 185–195. Https://Doi.Org/10.35446/Dayasaing.V7i2.665
. Pratiwi, Mi, & Patrikha, Fd (2021). The Effect Of Lifestyle, Price, And Influencers On Purchasing Decisions At Se'i Sapiku Restaurant, Surabaya. Journal Of Commerce Education (Jptn), 9(3). Https://Doi.Org/10.31000/Sinamu.V2i0.3464
. Rusdianto, R., Subiyanto, S., & Arini, A. (2022). The Role Of Creativity And Innovation In Business To Increase Sales Volume At Pondok "Aroma Vegetarian". Journal Of Business, Management, And Economics, 3(3), 163–180. Https://Doi.Org/10.47747/Jbme.V3i3.781
. Sijabat, R. (2020). Analysis Of The Mediating Role Of Price On The Association Of Country Of Origin, Perceived Quality, And Brand Image On Purchasing Decisions. Journal Of Management, 17(1), 57–80. Https://Doi.Org/10.25170/Jm.V17i1.1779
. Syarif, Sh (2022). The Effect Of Price, Location, And Product Innovation On Customer Satisfaction At Warung Steak Jalan T. Amir Hamzah Medan. Journal Of Economics, Almuslim University Of Bireuen, 14(1), 19–28. Https://Doi.Org/10.51179/Eko.V14i1.1039
. Wijaya, Wr, Widayati, Cc, & Perkasa, Dh (2023). The Effect Of Price, Product Quality And Service Quality On Customer Satisfaction (Case Study Of Abc Restaurant In Pantai Indah Kapuk). Journal Of Entrepreneurship And Multi Talent, 1(3), 82–91.
. Yufiter, H., & Islamuddin. (2024). The Effect Of Promotion And Product Innovation On Purchasing Decisions At Dailycious Cafe Resto In Bengkulu City. Journal Of Human Capital Management And Business (Jmmib), 5(2), 213–222.
. Zulfa, N., Arief, My, & Harisandi, Y. (2022). The Effect Of Facilities And Taste In Influenced Consumer Loyalty Through Consumer Satisfaction At Bu Tatik's Grilled Fish Lesehan Restaurant In Kapongan, Situbondo Regency. 1(4), 713–728.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Tasya Dwi Andini, Novrihan Leily Nasution, Praida Hansyah
This work is licensed under a Creative Commons Attribution 4.0 International License.
