Zakri, Melvin, Nunung Nurhayati, Tasya Aspiranti, Ima Amaliah, and Agung Wijoyo. 2026. “A Systematic Literature Review of Chatbots and Anthropomorphism in Digital Marketing: Consumer Attribution, Trust, and Loyalty Outcomes ”. International Journal of Science and Environment (IJSE) 6 (1):173-78. https://doi.org/10.51601/ijse.v6i1.313.