WIJAYA, Andrew; APRILIA TAN, Harvani; MERREY TANORO, Ruby; SUWARNO, Bambang; NOOR, Shaista. Air Conditioner Customer Retention Based on Satisfaction and Loyalty with A Marketing Mix Analysis. International Journal of Science and Environment (IJSE), [S. l.], v. 6, n. 1, p. 821–834, 2026. DOI: 10.51601/ijse.v6i1.412. Disponível em: https://ijsenet.com/index.php/IJSE/article/view/412. Acesso em: 2 may. 2026.