Ritonga, Z., Rauzana, R., Murniyanti, S., Suhaila , N., & Munawarah, M. (2026). Factors of Attractiveness Influencing Consumers’ Decisions to Purchase Vivo Smartphones at Sunrise Cellular Bireuen. International Journal of Science and Environment (IJSE), 6(1), 57–63. https://doi.org/10.51601/ijse.v6i1.295